Marketing: An Introduction, 1st Canadian Edition

URL: http://vig.pearsoned.ca/catalog/academic/discipline/0,1142,35801,00.html

This in-class edition takes a new approach to learning. This book was designed with the student in mind and ties learning and assessment closely together. Within this text, there is a built in study guide, embedded PowerPoint slides, and room for students to take "in-class notes." Each chapter begins with assessments based on a different case study for each chapter. There is a laminated study card students can study from for their final exams.

To meet the needs of all students, we have created an audible study guide called VanGo notes. This study guide is interactive and allows students to study on their mp3 players or their computers/laptops while they are on the bus, working out, cooking. etc. This text makes marketing concepts accessible to all students, regardless of their schedules or learning styles.